Glossary

Coaching Package

**A coaching package is a defined commercial offer that combines an intended result, a period of support, delivery elements, boundaries and a price.** It tells a prospective client what they are buying beyond a number of calls. A package creates consistency for the practice while leaving the coaching itself responsive to the client.

Why a coaching package matters

Selling isolated hours makes the calendar clear but leaves the value argument weak. A package connects time with a defined problem, review cadence and evidence of movement. It also gives the practice a stable unit for capacity planning, invoicing and renewal.

The package becomes operational through a coaching agreement and client onboarding. The public offer can remain concise. The agreement records the exact terms, while onboarding establishes the client's starting position and first milestone.

How is a coaching package structured?

Element	Example	Boundary to state
Purpose	Improve marketing decision quality	No guaranteed commercial result
Term	12 weeks	Start, review and end dates
Sessions	Six 60-minute sessions	Rescheduling and expiry rules
Between-session support	Written check-in each week	Channel and response time
Evidence	Action record and monthly progress recap	What is measured and who sees it
Price	Illustrative example: EUR 1,800	Tax, payment schedule and cancellation

Build the package from the delivery required for the problem, then test whether the price supports that work. Do not add unlimited access as a vague sign of value. State what the client can expect and what remains outside scope. MentPass supports packages with client records, recurring invoicing through Stripe Connect on eligible plans, sessions, actions and progress evidence.

Common coaching package mistakes

Naming a result that the coach cannot control or guarantee.
Listing calls and messages without explaining the working purpose.
Offering unlimited access without defining channel or response time.
Using one package for clients with materially different needs.
Waiting until the final session to discuss evidence and renewal.

Frequently Asked Questions

What should be included in a coaching package?

Include the intended purpose, term, session cadence, between-session support, evidence or review process, boundaries and price. Put detailed legal and confidentiality terms in the agreement.

Is a coaching package better than pay per session?

A package suits work that needs continuity and a review period. Pay per session can suit discrete advice, an initial consultation or clients unwilling to commit to a longer engagement.

How long should a coaching package last?

The term should match how long the relevant decisions, behaviours or outcomes take to observe. Many practices use 8 to 24 weeks, but the method and client need should decide the length.

Can a coaching package include a guaranteed result?

A coach should not guarantee an outcome controlled by the client, market or other actors. Promise the agreed delivery and evidence process, then describe intended results carefully.